Turn Valentine’s Day Buyers to Loyal customers

It’s Valentine ’s Day once again, and for jewelry sellers, it’s a great time to celebrate.
This love month, businesses are more likely to experience increased foot traffic and added sales. People who will be celebrating this special day are usually looking for gift ideas for their better half. Necklaces or rings are some of the things that quickly come to mind.

While holidays, special events and festivities are important to drive businesses, the challenge of retaining these occasional buyers still remains. If you can at least turn half of the number of visitors you had during special events like Christmas, Thanksgiving and Valentines to a repeat customer, you can easily build your brand following in no time.

Here are some few tricks to help you capture the heart of your Valentine’s shopper and make them come back for more. 

 

1.    Give them reasons to come back

Most of the people who will buy from you this Valentine’s Day may be a first time buyer. They may have heard about you from the ads you put online or through a leaflet they received somewhere. Give them reasons to purchase similar products for themselves or as another gift the next time they visit your store. Keep your acrylic necklace display stand and ring display impressive to inspire them to come back the next time they need jewelry for different occasions.

2.    Communicate and engage with your customers

Make them remember you and your brand. Engage with your customers by making small and sincere conversations that will help them build their confidence about your business. Be attentive and sensitive about their needs and be prepared to answer inquiries about your products. Once you were able to establish a good impression, they will be looking forward to transacting business with you again.

3.    Offer a competitive price

Your customer can easily tell if you’re charging them with an arm and a leg. Instead of overpricing your products, offer a price that can be competitive with other businesses in your area. A lot of people will come over your store because of the Valentine’s discount promos. But when they notice that the items on your necklace display is significantly lower than in other jewelry store, they will definitely come back even after the holiday sale is over.

4.    Keep in touch

Don’t let the connection die down after they receive their purchase. Ask them to like your Facebook page or visit your website so they can learn more about your store. Keep them hooked about your business by posting interesting contents and promotional activities online. Invite them to special events or other members only promo to make them feel more special.

Special events like Valentine’s day can bring a lot of benefit to your jewelry business. Grab the opportunity to meet new customers and turn them into a raving fan.