4 Most Common Mistakes Newbie Jewelry Sellers Make

We all know that the first few months are really crucial in the success or failure of a retail or wholesale jewelry business. It is when the true character and skills of a person is tested to survive the challenges of being an entrepreneur.

Image Credit: flickr

If you’re a newbie in this industry, or just planning to join the fun and challenging world of jewelry business, it’s important to identify the things that will define the future of your chosen career.

To give you an idea of what you should avoid doing, here’s a list of the most common mistakes jewelry seller’s make in the first few months of opening their business.

1.    Trying to please all customers

It is important to win the hearts of your customers. As a jewelry seller, your goal is to create or sell jewelry that will appeal to your customers but you should also know your limitations. Saying yes to all your customers’ demands will make you lose sight of personal brand and will sacrifice the needs of your other customers. Find a way to keep your buyers satisfied but also learn how to say no to unreasonable demands.

2.    Targeting too many different types of customers

With all the jewelry stores emerging in the market today it is important to know what type of customer will fit the jewelry you are trying to sell. Narrowing down your market will allow you to focus on improving your craft and getting to know your customers. Instead of trying to offer wider line of jewelry, try to increase your followers by targeting a specific market and being the best in your chosen niche.

3.    Overpricing

Keeping your prices competitive is important in bringing in more customers for your jewelry store. While you should also note that keeping your price low will not guarantee more customers, it will definitely help to keep your price reasonable. Keep your prices at a range that is affordable for your target market and practical as much as quality is concerned.

4.    Not updating your jewelry display

As a newbie seller, you should also learn early on the value of creating a catchy and impressive jewelry display. However, it is also important to keep it updated regularly, most especially during holidays and special occasions. Your display is your first point of connection with your customers. Failing to catch their attention using your display will cost you a lot of potential clients. Make it a point to update your display and invest in the right display cases for your wholesale jewelry for optimum results.